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Vestcom International: Personalization Drives Repeat Business
by Exstream Software

A company's best prospects are always its existing customers. Vestcom International, a West Caldwell, NJ-based firm that offers end-to-end personalized communication solutions, clearly understands this. A great example is the solution Vestcom provided Borgata Hotel Casino and Spa to create a personalized direct mail campaign that offered promotions and special event opportunities to its most loyal customers.

Borgata, a casino destination resort that opened in Atlantic City in 2003, is alr...
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