August 2008 - (Free Research) This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company’s overall marketing spend.
June 2008 - (Free Research) Customers are benefiting from deploying SOA based solutions to increase strategic agility and transform their business networks. In this Webcast, explore how to get started with enterprise SOA and SAP integration success stories.
July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment.
July 2008 - (Free Research) This whitepaper introduces the new Business Process Modeling Notation standard. How BPMN is used to model business processes and Web services, and other new industry standards are also explained.
January 2008 - (Free Research) Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
August 2008 - (Free Research) This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
August 2008 - (Free Research) Database marketing’s time is now, and as companies realize its importance the number of constituents will grow, meaning the database should be at the forefront of all new initiatives.
Akamai solutions for high tech companies provide a high-quality user experience that improves the success of your online activities. Whether your goal is to increase downloading of electronic software or to drive greater adoption of your B2B portal, Akamai can deliver to your customers faster software and page download times across the globe.
August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results.
It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
September 2008 - (Free Research) TECHNOLOGY MARKETERS CHALLENGED TO REORGANIZE AROUND CUSTOMERS: A new CMO Council study finds Customer Affinity is the new measure of marketing effectiveness as vendors struggle to establish customer-centric business practices.
June 2008 - (Free Research) CyberFusion Integration Suite is a totally integrated, advanced managed file transfer solution that enables organizations to securely manage and control all enterprise file-transfer activity, both inside and outside the enterprise.
Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.
April 2008 - (Free Research) Many companies view the reverse supply chain as cumbersome & unmanageable, so they outsource the 'problem' instead of managing it internally. That is changing. This paper outlines how Reverse Logistics has become the focal point of many...
Akamai solutions for high tech companies provide a predictable, high-quality user experience that measurably improves the success of your online activities.
Designed for the unique needs of large and mid-market distributors, Epicor for Distribution streamlines all of your core distribution processes. It gives you an integrated platform for sales, CRM, supply chain, logistics, financials and reporting - a single point of visibility and control of the processes of a profitable distribution chain.
Akamai Technologies managed services address core weaknesses of the public Internet, using the Akamai platform - 25,000 servers across 69 countries - to detect and avoid problem spots.
March 2008 - (Free Research) Enterprise IT professionals face ongoing challenges in delivering centrally located and managed Web applications to employees, business partners and customers on a global scale.
September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.
February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.
