July 2008 - (Free Research) This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results.
It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
August 2008 - (Free Research) B2B marketers have a broad range of responsibilities, from tactical execution to strategic visioning & scramble to fill the sales pipeline with leads, build their teams, establish standard processes and demonstrate a ROI.
April 2008 - (Free Research) Many companies view the reverse supply chain as cumbersome & unmanageable, so they outsource the 'problem' instead of managing it internally. That is changing. This paper outlines how Reverse Logistics has become the focal point of many...
May 2008 - (Free Research) This paper outlines the primary steps to building successful eCommerce architectures which include understanding the business drivers and IT challenges, creating a demand model and translating and incorporating both into the eCommerce architecture.
Akamai solutions for high tech companies provide a high-quality user experience that improves the success of your online activities. Whether your goal is to increase downloading of electronic software or to drive greater adoption of your B2B portal, Akamai can deliver to your customers faster software and page download times across the globe.
September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.
Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.
February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.
August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.
IBS Integrator is multi-platform software that integrates systems, applications, databases, web portals and processes, it automates and connects business processes all along the supply chain in manufacturing, distribution and other industries.
November 2006 - (Free Research) This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.
November 2006 - (Free Research) This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.
January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!
January 2007 - (Free Research) When choosing a WMS, it's important to understand your warehouse needs and the benefits of having an integrated WMS before starting the selection process. Whether your goal is to automate your warehouse operations or to upgrade to a more robust system, this booklet is an ideal resource for finding the right accounting and WMS solution.
July 2006 - (Free Research) This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.
July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.
June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.
August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.
April 2008 - (Free Research) Learn about the challenges of hosting multiple VANs, new capabilities delivered by EDI technology and the financial and operational improvements migrating to a single VAN can provide.
August 2008 - (Free Research) This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company’s overall marketing spend.
